StorefrontBacktalk

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Retailers are one of the largest vertical markets when it comes to investing in technology to run their business. StorefrontBacktalk^TM is focused on serving the information needs of the top IT and E-Commerce executives with the world’s largest retail chains.

“I love the in-depth coverage that your site gives to stories – they’re not just snatches or tidbits, but very informative pieces in which one learns from (at least I know I do). I’d rather see fleshed out, detailed, pieces instead of cranking out stories that contain little detailed information. I think you’re doing a great job.”
-Jeff Waltzer, Security Administrator, Multi-billion-dollar retail chain

StorefrontBacktalk site and weekly newsletter have quickly become the industry fastest growing and most respected source of retail technology news and insights. Our stories are on-point, insightful and relevant to C-level business and technology buyers.

Annual Revenue

StorefrontBacktalk reaches 100 percent of the chains on the Stores Top 100 Retailers list. The weekly newsletter reaches more than 50,000 subscribers and StorefrontBacktalk.com delivers more than 20,000 unique visitors every month. But these subscribers and site visitors aren’t merely with the largest retail chains and consumer goods companies in the world. They are technology-savvy retail executives in IT, E-Commerce, Marketing and Operations roles. If those are the people you are having difficulty reaching, StorefrontBacktalk can help.

“When launching TheFind’s merchant center, we needed the right platform from which to communicate our new offering. We are thrilled at how well the Storefrontbacktalk ads performed for us and the caliber of the audience we received.”
-Larisa Hall, VP/Marketing, TheFind

StorefrontBacktalk offers its partners significant opportunities to expand their reach. Our sponsorship program incorporates multiple outlets, such as regular webcasts, podcasts, newsletters, panels and more, as well as special events.

For instance, we partnered with more than half a dozen of the industry’s leading website tracking firms over the holiday season, monitoring E-Commerce hiccups from Black Friday to Cyber Monday through New Year’s Eve. Major media outlets, like USA Today, CNN and MSNBC, included us in their stories, which drove significantly higher traffic to our website. To read more details on that radical Twitter Black Friday project, please click here.

“StorefrontBacktalk has a keen eye for highly relevant and insightful news that has a direct impact upon my ability to stay current on important — and often times under-reported — news from around the retail industry. The viral nature of the content indicates to me that this brand is definitely resonating with the industry.”
-David M. Bruno, Director of Product Marketing, Escalate Retail

Moving forward, we have additional plans to consistently create more “buzz” that will further enhance StorefrontBacktalk.com’s reputation as the “must-see” website dedicated to keeping track of what’s happening every day in the multi-billion dollar online retailing industry.

Reader Locations

It’s a place where you’ll want to be seen. Contact us here to find out more about advertising, and linking your name with ours.

Subscribers are Retailers

If you’re looking to reach the technology buying teams of retailers and e-commerce companies, StorefrontBacktalk will prove to be an invaluable addition to your marketing plan.

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