A Kiosk That Toys With Long-Term CRM Rewards
Written by Evan SchumanApril 16th, 2008
A DVD rental kiosk outfit has rolled out a kiosk that keeps track of orders and awards free videos for frequent shoppers. The idea of a kiosk that has a long-term memory and an active CRM component is a wonderful next step (OK, a baby step) for intelligent kiosks.
The new units from DVDPlay use E-mail addresses in lieu of a loyalty card. “By entering an E-mail address during the rental process, the stand-alone DVD rental machine’s patent-pending software recognizes the number of customer rental transactions and, after every tenth rental, generates a promotional code for a free movie that is automatically sent to the customer’s E-mail account,” said a statement issued by the company.
Dad looks at his credit card and sees a charge he's been ignoring for months. He has no idea which of 2 sons or 1 daughter signed up and further doesn't know which of the about 4 email addresses his kids used to sign up. How do you rely on anything but luck to find that TX?
-Gene Hoffman