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Amazon.com on Wednesday rolled out a new service called TextBuyIt, which allows consumers to comparison shop online working solely with fast text messages. But the move may not sit well with other retailers, who could see this making it easier to find better deals elsewhere, especially in bookstores. The service can also support Web searches—but that’s hardly new—and is being positioned by Amazon as an easier way for consumers to make Amazon purchases. The transactions can be almost solely done via text, with an old-fashioned phonecall used to verify the purchase. Read more. |