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When an order processing snafu shut down the delivery operations of one of the U.K.’s largest grocery chains, the $38 billion retailer acted starkly different than the typical U.S. retailer. The London-based 823-store Sainsbury’s grocery chain immediately issued almost a half-million dollars’ worth of £10 (roughly equivalent to $20) vouchers to some 30,000 disgruntled customers and personally–through staff volunteers and no software automation—called every one of those 30,000 to apologize and tell them about the vouchers. Read more. |
June 27th, 2008 at 7:42 am
I think it is more a matter of saving face than a higher standard of service in the UK.
Sainsburys was faced with headlines touting that 1000’s were left “without their groceries” in the ever present UK press. Amazon’s glitches were not as publicized and one could argue that Sainsburys’ online customers are more loyal and therefore deserve the extra attention.
June 27th, 2008 at 10:12 am
I can’t comment on the motivation for Sainsbury, whether saving face or otherwise.
However, since Jeff Bezos is pursuing a predatory, take it or leave it, approach with book publishers in terms of his print on demand and kindle services: “do what we say or we’ll turn off your buy button,” this doesn’t surprise me.
June 29th, 2008 at 9:14 pm
I would say that Amazon glitches have a far more reaching impact on the global shopping community that .co.uk store would have.
Whether cynical UK press angle or extra attention beacuse of a problem, Sainsbury have done really well. Customer service is paramount online or offline. To many online retailers forget this and forget it is the little extra attention to the customer that makes them different from the other 1000 online stores touting the same stuff.