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When Borders unveiled its first “concept store” this month in Ann Arbor, Mich., it offered a handful of new digital features, all intended to set up the chain’s rollout of a merged channel Web site (expected to go live sometime before the end of April). But what was interesting were their choices and some of the rationale behind it. For example, one of the digital services for their in-store kiosk was from an E-Commerce site called Shutterfly.com. That decision went beyond the attraction of digital photos, said Kevin Ertell, Borders’ E-commerce chief. Read more. |