Fewer Visits This May Than Last At Some Major E-Tailers
Written by Fred J. AunSears.com registered about 14.9 million visits in May, a 7 percent decline in traffic when compared to May 2008, according to Internet Retailer. The publication said Sears was one of six top 10 E-Commerce sites to experience year-over-year traffic declines in May. Netflix.com’s traffic slipped by 8 percent to 14.4 million visits, and eBay saw a 2 percent drop to 51.6 million visits.
The Internet Retailer compilation, based on data from Nielsen Online, also found Amazon’s traffic sliding 1 percent, to 49.7 million visits, and Adobe’s decreasing 2 percent, to 27.8 million visits. Although the sluggish economy clearly had an effect on site visitation, not all retailers were in sinking boats. Walmart.com’s traffic for May increased 5 percent over the same month in 2008 to 25.6 million, Target’s rose 4 percent to 24.6 million and Home Depot’s jumped 5 percent to 13.6 million, said the report.
The mobile challenge is less about supporting the devices and more about having the skill and tenacity to integrate the ordering app into the multitude of POS networks/software iterations.
-Dan Stiel