|
Despite an almost universal embrace of the idea of merged channel, most retailers aren’t getting any closer to making it a reality, with overly restrictive inventory reserve policies, inconsistent data and political resistance getting most of the blame, according to a new Forrester Research report. “How many smart people are out there who are simply not reserving inventory” for all channels, asked Forrester Principal Analyst George Lawrie. “You never know where demand is going to crystallize.” He cited morale—not to mention inventory—problems caused by “reserving inventory for stores that could have been sold by the catalog or online channel.” Read more. |