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Shoppers at Gap.com will now be able to use a single shopping cart and consolidate shipping at any of the chain’s four brands, the Gap announced on Tuesday (May 27). But the change for The Gap, Banana Republic, Old Navy and PiperLime is delicate, as the company still wants those brands to maintain their distinct personalities. Those conflicting goals give the new site a bit of a Jekyll-and-Hyde feel, as though a long-time favorite clothing store suddenly stopped remembering to take its medication. Read more. |