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When Amazon.com and Tivo on Tuesday (July 22) said they would be selling E-Commerce merchandise directly from Tivo screens, it was the most visible sign yet of an imminent radical change in merged channel. Move over mobile, call center, catalog, in-store and online: Make Room For TV. Deals like the Amazon-Tivo arrangement will present context-relevant ads to appear right alongside—or embedded within—various entertainment and information shows. For advertisers, this is merely the next logical step following obvious product placement in entertainment shows. (”Gosh, Grandma, what a large Apple logo you have!”) For retailers, though, it’s a way of getting that profitable E-Commerce site somewhere other than on a PC or on a smartphone. Read more. |