Comments on: Mobile Barcode Scans: Pushed By E-Commerce, But Only Helping In-Store? http://www.storefrontbacktalk.com/e-commerce/mobile-barcode-scans-pushed-by-e-commerce-but-only-helping-in-store/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Fri, 19 Mar 2010 23:24:36 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Just A Reader http://www.storefrontbacktalk.com/e-commerce/mobile-barcode-scans-pushed-by-e-commerce-but-only-helping-in-store/comment-page-1/#comment-64149 Just A Reader Tue, 10 Nov 2009 16:48:06 +0000 http://www.storefrontbacktalk.com/?p=4152#comment-64149 "The trick for E-Commerce sites is to get those scans to happen outside the store......." Do you think we need the bar-code reader then?? One can simply type the product name and search for it in different locations. “The trick for E-Commerce sites is to get those scans to happen outside the store…….” Do you think we need the bar-code reader then?? One can simply type the product name and search for it in different locations.

]]> By: James Loar http://www.storefrontbacktalk.com/e-commerce/mobile-barcode-scans-pushed-by-e-commerce-but-only-helping-in-store/comment-page-1/#comment-64127 James Loar Thu, 05 Nov 2009 12:56:54 +0000 http://www.storefrontbacktalk.com/?p=4152#comment-64127 From the article: "The trick for E-Commerce sites is to get those scans to happen outside the store, at some place where an E-Commerce purchase is easier for consumers to make." This would be the idea behind putting a barcode on an advertisement so that a person could scan the ad from the newspaper (or code on an on-line ad pop-up?), to find the best price. But the advertiser is wanting the person to buy from them. But I think it will be the voice-recognition app that makes this work - rather than a scan engine. From the article:

“The trick for E-Commerce sites is to get those scans to happen outside the store, at some place where an E-Commerce purchase is easier for consumers to make.”

This would be the idea behind putting a barcode on an advertisement so that a person could scan the ad from the newspaper (or code on an on-line ad pop-up?), to find the best price. But the advertiser is wanting the person to buy from them. But I think it will be the voice-recognition app that makes this work – rather than a scan engine.

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