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Pizza Hut is taking the “other people who bought also liked” approach mastered by Amazon.com and is trying to apply it to pizza and breadsticks and their Web site. The new feature—dubbed Virtual Waiter and introduced by the fast-food chain on April 24—is based on “technology that gathers data from millions of online orders and suggests menu items that best match customers’ orders.” But a demo showed that the technology was much more sophisticated than that suggested. Read more. |