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Nordstrom on Tuesday (May 20) said they would support buy-online-pick-up-in-store for the first time. This e-commerce cross-channel classic has been popular for several years, but Nordstrom–with its stronger than average commitment to customer service–has resisted until now.
The chain is initially testing it with Women’s apparel, Men’s apparel, Women’s Shoes and Cosmetics, with Nordstrom saying that it “plans to offer this service for all merchandise categories by September.” It will be interesting to see how the chain’s legendary customer service handles it. The expectations of a Nordstrom’s customer will be much higher than the customers for most chains that have tried buy-online-pick-up-in-store. Read more. |