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Trying to collect some innocuous-sounding information from self-checkout customers, a self-checkout system at a Maryland Home Depot instead accidentally got itself embroiled in a privacy controversy. The story began on May 8 when a woman visited a Baltimore Home Depot to buy a few odds and ends, including plants, pots and tile sealer. Read more. |
May 9th, 2008 at 1:08 pm
In the article, you commented, “Even if there had been an opt-out option, it seems unwise to put a survey (even a two-question survey) in front of the purchase process. Would a retailer ever have cashiers asking such questions before scanning through a customer’s purchases? ” My experience has been, retailers frequently have cashiers ask questions before they will initiate the scanning process. I’ve had several retailers ask for my phone number or zip code before the cashier can scan the first item. I will provide my zip code but I refuse to give my phone number. I will usually ask why they need the phone number and continue to refuse to provide it. Upon refusal of phone number, some stores will move on, others become insistent. When they become insistent, I’ll provide my area code and then 555-1212. Depending on the experience of the cashier, some will realize it’s the long number for information and become annoyed. If they continue to be insistent, I randomly make up a phone number. I try to avoid those stores in the future.
NOTE: While I am an IBM employee, this comment is my own personal experience and should not be mistaken for the opinion of IBM.
May 9th, 2008 at 3:52 pm
I could not agree with you more. At many retail establishments cashiers frequently ask you for a zip code and/or telephone number before they begin the transaction, so they can later segment people and make customized offerings.
Retailers routinely ask for this information - it just now is making it to all their touchpoints.
May 12th, 2008 at 8:08 am
I agree. Years ago Radio Shack use to ask for this stuff. I have not entered a store since. Today’s retailers are awash with invasion of privacy.
May 13th, 2008 at 11:56 am
Putting a survey on a self checkout system slows down the transaction. That’s an anti-service in my opinion. Even if they only do it off peak hours, it’s not an excuse to impact customers simply because of when they choose to shop. I’ve also found several security issues with their system including putting an item on the scale prior to pressing start or starting of scanning. The item will not be detected and the cashiers misses it completely because no alarm is raised. I tried to tell them it this was happening, but they ignored me. Guess it’s a free item for those that have figured it out.