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E-Commerce customers have several complaints about online buying, but the top concerns are Web images that don’t match the real thing and sites that make it difficult to easily ask any questions, according to a late March Opinion Research Corp. Web survey of 1,092 consumers. Linda Shea, the polling firm’s senior vice president and global managing director of customer strategies, said the inability to answer questions was particularly telling, and it was the result of an E-Commerce double-whammy. It reflects a rapidly increasing set of consumer expectations when it comes to E-Commerce sites at the exact same time that retailers are slashing customer service budgets, she said. Read more. |