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The problem with mom, apple pie and environmentally friendly programs is that everyone wants to support them, which leads to a lot of thin marketing claims slithering in among the legitimate. So this issue’s Reach Of The Week goes to IT analyst firm IDC and its report released Wednesday (July 16) that its survey of 250 execs “found that there is a growing level of commitment” to supporting green programs. So far so good, but let’s look a little closer at these IDC figures. Read more. |